Public Relations

Olivia Gunn

2 days ago2 min read

Projected PR trends for 2025

Staying ahead of trends is about thriving in your industry and being equipped with tools and insights to drive long-term success.

0 comments

Olivia Gunn

Nov 51 min read

Stand out with your personal brand

Stand out and stay competitive with a compelling personal brand.

0 comments

Olivia Gunn

Aug 191 min read

Planning an effective PR campaign

These general guidelines give add perspective when planning a PR campaign.

0 comments

Media relations for small businesses and entrepreneurs

Olivia Gunn

May 122 min read

Media relations for small businesses and entrepreneurs

Media relations can provide several benefits to small businesses and entrepreneurs. It can be more cost efficient for brands with limited...

0 comments

Olivia Gunn

Apr 171 min read

6 PR tips for nonprofits

By implementing these PR tips, nonprofits can effectively raise awareness, attract supporters, and advance their mission.

0 comments

Olivia Gunn

Apr 82 min read

8 PR tips for event success

Running successful events requires effective public relations (PR) strategies to generate buzz, attract attendees, and ensure positive...

0 comments

Olivia Gunn

Mar 232 min read

7 PR tips for small businesses

Public relations (PR) can be a powerful tool for small businesses to build brand awareness, establish credibility, and engage with their...

0 comments

Olivia Gunn

Jan 22 min read

PR trends for 2024

Staying on top of business trends is a key to continued growth. It helps to anticipate customer demands and to identify how to better...

0 comments

Olivia Gunn

May 9, 20232 min read

Slow seasons: Stay visible and maintain a positive brand image

As business owners and entrepreneurs, there are often slow seasons and peak seasons. It’s easy to be visible when business is booming and...

0 comments

Olivia Gunn

Jan 10, 20231 min read

Entrepreneur Olivia Gunn releases new book, 'Social Media and Business'

"Social Media and Business: Influencing Buying Decisions of Millennial and Gen Z Consumers" gives insight into how social media can help to

0 comments

Olivia Gunn

Nov 2, 20221 min read

Identifying social media influencers

It seems that being a social media influencer is a wave that’s here to stay. But keep in mind, not everyone with a large following is an...

0 comments

Branding Minute: identify, differentiate, market!

Olivia Gunn

Apr 15, 20222 min read

Branding Minute: identify, differentiate, market!

Your brand is one of the most important business investments. A brand is not a name, tag line, or logo. It’s the meaning behind what you...

0 comments

Post with a purpose: Using Facebook to promote

Olivia Gunn

Dec 19, 20211 min read

Post with a purpose: Using Facebook to promote

Facebook allows users to share and tag content, which are both perfect for Facebook contests and challenges. First, set SMART goals for...

0 comments

Post with a purpose: Tips to maximize your social media efforts

Olivia Gunn

Dec 17, 20212 min read

Post with a purpose: Tips to maximize your social media efforts

Social media is a convenient and easy-to-use tool to help with your public relations efforts. Social media platforms can serve as the...

0 comments

Facebook, Instagram give users the option to hide likes

Olivia Gunn

May 26, 20211 min read

Facebook, Instagram give users the option to hide likes

Instagram and Facebook users are now able to hide likes on their posts. The platforms hope to make the experience less stressful so that...

0 comments

Don't forget to tell your 'why:' Storytelling & PR

Olivia Gunn

Mar 12, 20212 min read

Don't forget to tell your 'why:' Storytelling & PR

Storytelling is important in public relations. People love to connect with brands on a personal level and people are also likely to buy...

0 comments

Facebook launching #BuyBlack Friday campaign to support black-owned businesses

Olivia Gunn

Oct 9, 20201 min read

Facebook launching #BuyBlack Friday campaign to support black-owned businesses

Facebook has launched a new campaign to to help support small black-owned businesses. The #BuyBlack Friday aims to to help black -owned...

0 comments

Olivia Gunn

Jun 3, 20201 min read

Add marketing to the mix

If you think marketing is simply promoting your products and services, you may want to think again. Marketing is a process that includes...

0 comments

Maintain customers and their trust during a crisis with effective communication

Olivia Gunn

Apr 29, 20202 min read

Maintain customers and their trust during a crisis with effective communication

The COVID-19 pandemic has changed the way many businesses operate and even caused some businesses to temporarily close. However, COVID-19...

0 comments

YouTube launches free tool to help businesses with online presence

Olivia Gunn

Apr 17, 20201 min read

YouTube launches free tool to help businesses with online presence

YouTube is stepping up to help small businesses. The platform has launched a tool to help small businesses with their online presence....

0 comments