A micro-influencer is a social media influencer who has a relatively small, but highly engaged following.

Choosing the right communication channels determines the effectiveness of your PR campaign.

Staying ahead of trends is about thriving in your industry and being equipped with tools and insights to drive long-term success.

Stand out and stay competitive with a compelling personal brand.

These general guidelines give add perspective when planning a PR campaign.

Media relations can provide several benefits to small businesses and entrepreneurs. It can be more cost efficient for brands with limited...

By implementing these PR tips, nonprofits can effectively raise awareness, attract supporters, and advance their mission.

Running successful events requires effective public relations (PR) strategies to generate buzz, attract attendees, and ensure positive...

Public relations (PR) can be a powerful tool for small businesses to build brand awareness, establish credibility, and engage with their...

Staying on top of business trends is a key to continued growth. It helps to anticipate customer demands and to identify how to better...

As business owners and entrepreneurs, there are often slow seasons and peak seasons. It’s easy to be visible when business is booming and...

"Social Media and Business: Influencing Buying Decisions of Millennial and Gen Z Consumers" gives insight into how social media can help to

It seems that being a social media influencer is a wave that’s here to stay. But keep in mind, not everyone with a large following is an...

Your brand is one of the most important business investments. A brand is not a name, tag line, or logo. It’s the meaning behind what you...

Facebook allows users to share and tag content, which are both perfect for Facebook contests and challenges. First, set SMART goals for...

Social media is a convenient and easy-to-use tool to help with your public relations efforts. Social media platforms can serve as the...

Instagram and Facebook users are now able to hide likes on their posts. The platforms hope to make the experience less stressful so that...

Storytelling is important in public relations. People love to connect with brands on a personal level and people are also likely to buy...

Facebook has launched a new campaign to to help support small black-owned businesses. The #BuyBlack Friday aims to to help black -owned...

If you think marketing is simply promoting your products and services, you may want to think again. Marketing is a process that includes...