A micro-influencer is a social media influencer who has a relatively small, but highly engaged following.

Choosing the right communication channels determines the effectiveness of your PR campaign.

"Social Media and Business: Influencing Buying Decisions of Millennial and Gen Z Consumers" gives insight into how social media can help to

It seems that being a social media influencer is a wave that’s here to stay. But keep in mind, not everyone with a large following is an...

Facebook allows users to share and tag content, which are both perfect for Facebook contests and challenges. First, set SMART goals for...

Social media is a convenient and easy-to-use tool to help with your public relations efforts. Social media platforms can serve as the...

Instagram is testing a new feature to remind users when they’ve spent a long time on the app. To use the “take a break” feature, users...